Protect your reputation

Sometimes, things don’t always go to plan. To understand if there are reputational risks to your organisation, consider:

  • What’s the worst thing that could affect your organisation and what are you doing to prevent or prepare for it?
  • Do you have local spokespeople in every location that you do business?
  • Do your contractors or industry partners demonstrate the same behaviours as your employees?
  • Do you have the out of hours numbers for the people you would need to call in the event of an incident?


Man with bubblebum
If you only know the answers to some of these questions, then perhaps you could be doing more to protect your reputation.

Daniel successfully manages to balance the necessary reactive press engagements whilst demonstrating foresight in generating positive media coverage through proactive stories. Daniel accomplishes this by partnering across the organisation and developing strong relationships quickly.”… [read more]
(Chris Bradley, Country Chairman and General Manager, Chevron)

If you are well prepared to respond to negative issues, you should hear things like:

“The media coverage hasn’t all been positive, but it is more balanced now that they have a better understanding of what we do…”

“This was clearly a regrettable incident, but the organisation has been quick to take responsibility and try and put it right…”

“We had issues with their proposal, but we met with them and they have taken some of our key points on board…”