How can Volkswagen rebuild trust in its brand?

15th October 2015


By Gay Flashman

In the week in which Volkswagen announced that almost half a million of its cars in the UK a lone will need to be recalled for adjustments, we asked a senior panel of communications experts for their thoughts on how VW could repair its reputation. What can VW do in the short and medium term to re-build trust in the brand across the world?


This article originally appeared on the website of the International Association of Business Communicators UK. Click here to read on: