How can Volkswagen rebuild trust in its brand?

19th October 2015 / Comments Off on How can Volkswagen rebuild trust in its brand? / Category: News & Views

15th October 2015

 

By Gay Flashman

In the week in which Volkswagen announced that almost half a million of its cars in the UK a lone will need to be recalled for adjustments, we asked a senior panel of communications experts for their thoughts on how VW could repair its reputation. What can VW do in the short and medium term to re-build trust in the brand across the world?

vw

This article originally appeared on the website of the International Association of Business Communicators UK. Click here to read on:

https://iabcemena.com/uk/volkswagen-responding-to-a-corporate-crisis/