I taught a module on reputation management at the University of Leeds a year or so ago and one of the definitions of reputation management that I used was by Doorley and Garcia. They said that:
I taught a module on reputation management at the University of Leeds a year or so ago and one of the definitions of reputation management that I used was by Doorley and Garcia. They said that:
I had finished an interim communications contract that I didn’t enjoy and wondered whether this was the end of my communications career. After all, I’d worked in pretty much every area of the profession at a senior level, with both major international firms and start-ups, so what was there left to learn? Alongside my communications […]
I began my career at Abbey National (now Banco Santander), quickly stepping into leadership and managing the area’s largest branch by the age of 23. It was an incredible experience that started my lifelong interest in helping people and organisations going through change. Recently, Santander announced it would close 95 branches – over 20% of […]